Matthew Lorman

The "sober curious" movement has officially gone Hollywood. Gone are the days when skipping the alcohol meant sipping on a sugary soda or a flat sparkling water while everyone else enjoyed complex cocktails. Today, the non-alcoholic (NA) aisle is looking more glamorous than the red carpet, and it’s thanks to some massive star power. Whether strictly sober, participating in Dry January, or just seeking "mindful drinking" options for mental clarity, these icons took matters into their own...

Think non-alcoholic spirits are just a fancy name for flavored water? Think again. The world of zero-proof spirits is a modern marvel of flavor engineering, a testament to the fact that you don't need alcohol to create a drink that's complex, nuanced, and utterly delicious. These aren't just "mixers," but masterfully crafted bottles of pure flavor, built from the ground up to revolutionize your cocktail game. So, how do they do it? Get ready to pull back the curtain on the magic and science...

Tired of sipping on the same old soda water while everyone else is enjoying a fancy cocktail? Feeling left out of the fun? It's time to...