Sipping with the Stars: The Ultimate Guide to Hollywood’s New Alcohol-Free Empires

Matthew Lorman
Feb 4
3 min read

The "sober curious" movement has officially gone Hollywood.

Gone are the days when skipping the alcohol meant sipping on a sugary soda or a flat sparkling water while everyone else enjoyed complex cocktails. Today, the non-alcoholic (NA) aisle is looking more glamorous than the red carpet, and it’s thanks to some massive star power.

Whether strictly sober, participating in Dry January, or just seeking "mindful drinking" options for mental clarity, these icons took matters into their own hands. They didn't just slap their names on a label; they co-founded empires to create premium, functional, and authentic alternatives that change the way we socialize.

From Formula 1 legends to Pop icons, here are the five celebrities dominating the NA bar cart in 2026—and why you need to try them.

1. Sir Elton John x Elton John Zero

The Vibe: Celebration without compromise.

If anyone knows how to throw a party, it’s Sir Elton John. But after decades of sobriety, he (and husband David Furnish) felt the market was missing a truly premium sparkling option that felt inclusive. Enter Elton John Zero. This isn't just grape juice; it’s a sophisticated 0% Blanc de Blancs crafted with the same care as fine champagne. It brings the sparkle and the ritual of a toast, ensuring no one feels left out of the celebration.

2. Tom Holland x Bero

The Vibe: The premium social ritual.

Spider-Man himself has entered the chat. After a "Dry January" turned into a permanent lifestyle change, Tom Holland realized he missed the ritual of cracking open a cold beer with mates, but not the hangover. His brand, Bero, fills the gap for a premium craft non-alcoholic beer. Whether you’re watching the game or hanging at a pub, Bero offers that crisp, golden pilsner taste that helps you fit in socially while standing out with a clear head.

3. Katy Perry x De Soi

The Vibe: Pleasure with restraint.

Katy Perry’s De Soi (pronounced de-swah) is for the sophisticated palate. Moving away from beer and wine, these are sparkling non-alcoholic apéritifs inspired by French ethos. They are brimming with natural botanicals and adaptogens—like reishi mushroom and ashwagandha—designed to help you relax and unwind. It’s the perfect "wine alternative" for a dinner party, offering complex, savory flavors that pair perfectly with food.

4. Bella Hadid x Kin Euphorics

The Vibe: Functional "brain care."

Bella Hadid didn't just want a drink that tasted good; she wanted one that made her feel good. Kin Euphorics is a pioneer in the "functional beverage" space. Instead of alcohol, Kin uses nootropics (brain-boosting compounds) and adaptogens to shift your mood. Whether you need a burst of social energy for a night out or a calming blend for a night in, Kin offers a euphoric buzz without the booze.

5. Lewis Hamilton x Almave

The Vibe: Authentic craftsmanship.

When a seven-time F1 World Champion does something, he does it right. Lewis Hamilton partnered with master distillers in Mexico to create Almave, the world’s first distilled non-alcoholic Blue Agave spirit. Unlike other tequila alternatives that use flavorings, Almave uses the real raw materials and traditional distillation processes (skipping only the fermentation). The result? A sipping spirit that honors the craft of tequila, perfect for a margarita or on the rocks.

The Verdict? That’s Up to YOU.

The packaging is beautiful and the founders are famous—but does the liquid inside live up to the hype?

At ElixZero, we believe the community knows best. We want to know if Tom’s beer is actually crisp, if Bella’s drink really boosts your mood, and if Elton’s bubbly is worth the pop.

Join the conversation: