Health Awareness and Income Rise: The India Vitamin Supplements Market Dynamics
The India vitamin supplements market is experiencing rapid expansion, a trend primarily powered by its large young population, rising disposable incomes, and a significant surge in overall health consciousness, especially in urban areas. A noticeable decline in nutrients from daily diets has also underscored the necessity of supplements, prompting a greater number of consumers to incorporate them into their daily health routines as a form of preventive care.
The market is highly diversified, with the Vitamins and Minerals segment holding a dominant share, particularly multivitamins, due to their essential role in addressing common nutritional deficiencies. However, the influence of traditional medicine is strong, and there is growing popularity for Ayurveda and herbal-based supplements. Government support for the AYUSH (Ayurveda, Yoga, Unani, Siddha, and Homeopathy) industry further encourages innovation in natural and plant-based products, catering to a consumer base that often trusts traditional remedies.
In terms of product formulation, the powder…